Hahnenkamm – it doesn’t sound so scary once it’s been translated (it means the Rooster’s Comb) and it is the mountain on which Kitzbühel, the ski resort, is located. But that isn’t why it’s famous. No, every year this mountain is home to the World Cup alpine ski races, with the most anticipated of those races being the Downhill ski race on the deadly slope, the Streif. The Streif is an insane rollercoaster of a run for anyone mad enough to attempt it and from the 15th-22nd January 2017, an impressive line up of international athletes will do just that, for the 77th Hahnenhamm. The world’s best male skiers will be in action on the Super G on the Friday, the Downhill on the Streif on Saturday and the Slalom on Ganslermhang Course on Sunday.
To put the appeal of this race into perspective, approximately 45,000 spectators will make the voyage to Kitzbühel to watch the Downhill race on Saturday. It is estimated that a further 1.6 million viewers in Austria alone will watch it from the comfort of their own living rooms. In 2008 more than 262 million viewers tuned in worldwide. So how did a ski race become such a big event on the International calendar?